AdWords Update Combats “Fat Finger Syndrome”
Google is battling inaccurate click through measures that artificially inflate costs with new guidelines for what constitutes a click.
According to an AdWords blog post, 50 percent of touchscreen clicks are accidental. To expand on their efforts to reduce accidental clicks, Google has instituted three main measures to prevent advertisers from paying for accidental clicks.
First, Google will include a buffer zone around images, since the company has identified the edges of images as an area prone to accidental clicks. AdWords will also regulate in-app clicks by limiting them to the call-to-action button in in-app interstitial ads. Finally, the company will introduce a delay that allows the ad to fully download before it becomes clickable.
This is not the first time Google AdWords has made efforts to reduce clumsy clicks. In 2012, the company launched “confirmed clicks” for banner ads that asked users to verify their intention to click on an ad.
The Bounce Rate measures the quality of traffic and how well that traffic is attracted to your website. A low Bounce Rate, followed by a high rate of conversion from visitor to customer is the ideal. There are two definitions of the Bounce Rate: The percentage of visitors who arrive and leave a website immediately. The percentage of visitors that visit just…
We make your Business Goals. Get your website on 1st page of Google that will effect your website below activity like as: 1. Increase Traffic 2. Keyword Analysis 3. Competitor Analysis 4. Effective On Page Optimization 5. Local Listing 6. Quality Link Building 7. Built High PR Backlinks Contact us now for increase your business..! Allen J Niroma…