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Why Google loves responsive design


This means that to ensure your website is optimised in the best way for mobiles and for search engine spiders, responsive design is the best way to go.

The above also

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provides a very good description of what a responsive site is, but it doesn’t go in to the reasons as to why it makes Google so happy.

Below I’ve detailed not only the reasons Google loves responsive design,

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but also reasons why the visitors to your website will enjoy it. After all, a new website design that pleases search engines but

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which turns people away from your site is of no use.

Responsive sites attract more links to key pages.

If your website only has one URL for each page then the links attracted to those pages will be higher than if the same page was at multiple URLs. Likewise if your mobile website sits at a different subdomain then the power of those links would be weakened.

For example on IGN I could link to:

Mobile –

Desktop -

IGN sidesteps this by using a canonical tag that links the mobile version to the desktop version, but it’s by no means as neat as a responsive design (and looks awful if people view the wrong one).

Responsive sites can be shared more easily
Every time I click a

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link on Twitter to be taken to a mobile version of a website it’s incredibly frustrating. The page will either resize to fill my browser (but with none of the graphics or design of the live site) or remain fixed in a thin column. Neither of these experiences make me want to explore the site, or to read more.

If I tweet a link to The Guardian it would appear something like this, which looks awful on a PC. It doesn’t detect my device or resize.

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